Clash of Commuters
Clash of Commuters was a mobile gaming competition that turned the public transport networks of Australia into a battleground – with one catch – it was on Fortnite so iPhone and Pixel devices couldn’t play it. Making Samsung the only real option when it comes to gaming.
Across the daily commute, from stops and stations to bus exteriors to rush hour social feeds, we galvanised commuters to stand up for their route, competing against each other in a map built from the nightmares of the Aussie public transport system.
We also made a rousing video game trailer to promote Clash online.
Rob’s dulcet tones were even used as the main character VO (and I made a minor appearance as the Fox).