Tourism Tasmania
‘Come Down for Air’
We were the key creative team of this little island state for 3 years, shaping and building the tone and style.
We like to think we made it suitably strange.
Here are our faves.
Body copy - The end. It’s where things start to get interesting. Where boring dies. Because there’s no expectations once you’ve reached the end. After all, it’s the end. It’s where most people stop. But we’re not most people. We live down at the end; on the edge of the earth at the bottom of the globe. It’s where you are too. You know how we feel. We’ve both been left off maps. So you’ll understand what we mean when we say that we do things differently down here. No left to right, top to bottom stuff. We leave the boring, normal bits to the places above. Down here you’ll find scallops in pies, sheep whey in vodka and candied abalone. Our cyclists break speed limits on penny farthings. Our harvesters wassail to their apples on winter nights. Our art punches your eyes in the face. Our world-heritage wilderness can be tramped, biked, fished and sweated on whenever you feel like it. And, when we're feeling fancy, we doll ourselves up and feast at a hatted restaurant in an old asylum. So if you feel like pushing a reset button, you’re always welcome to come over the water and mess about with us. Break through the every-day shackles. Dance in a pagan festival. Eat some wild flavours. Taste some world-beating tipples. Find some space in the middle of nowhere. Down here. At the end. Which is really just the beginning.
Body copy - Honestly, you can’t go anywhere on Maria Island without being surrounded by them. Wombats. Pademelons. Wallabies. It’s ridiculous. They’re everywhere. Suppose that’s what happens when you turn an entire island into a wildlife sanctuary. You can hear them too, rustling about, singing to each other, munching away next to you, while you’re just trying to take in the historic convict buildings and the windswept landscapes. It’s very distracting.
Body copy - The Tamar Valley makes some beautiful vino. Usually, it’s appreciated via the lips, but there is another way to take in a vintage. Soak it in. Because the Vinotherapy treatment at Barnbougle doesn’t just give you a spa day with a side of wine, it glugs it into the tub and lets you sit in a full-bodied, tannic comfort as the aches are washed away with something a little stronger than bathwater. Definitely gives a whole new meaning to the work plonk.
And, when covid hit the world, we reminded people that lockdowns and travel restrictions wouldn’t last forever.
