Tassie Fly Fishing

‘How to catch fishermen’

Tasmania has world-class fly-fishing. But not many people know it. So, to reel in the anglers, we made lures.
Four bespoke fly-fishing lures (flies) for four specific Tassie waters.

Then we packaged them up, cast them out through direct mail, social and in fishing mags, and waited for a few bites.